Trial is effective from 11/05/2009 to 12/11/2009
To access SimplyMap, go to this web site: http://www.simplymap.com/index.php
# of Concurrent Users: 5
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Additional Trial Information
Since there is some training required in order to understand a few concepts related to mapping, we highly recommend that you watch the 6 minute training video to get the most out of SimplyMap. The training video can be accessed by clicking on the “Tutorial” link in the top right corner of SimplyMap.
SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications take over 20 hours of training to use, but we have designed SimplyMap to be incredibly user friendly – most users are up and running with less than 10 minutes of training.
Trial entitles access to the following Environics Analytics Group ® Data Packages; Adjusted Census Data from the year 2006, Current Estimates and Five Year Projections & the 2009 Household Expenditure Potential (HEP). It also includes the D&B Canadian Business Directory.
Adjusted Census Data: The Adjusted 2006 Census provides clients with a new alternative to the 2006 Census that adjusts for the effects of random rounding and suppression while maintaining a
strong relationship to the Statistics Canada data. This unique product reduces the amount of missing data through proprietary interpolation procedures. In any Census release, random
rounding is applied to the data as one of several privacy protection measures that, while important, results in variable summations that do not match published totals and percentages that
range around 100. The Adjusted Census ensures that variable categories are internally consistent, thereby allowing the creation of realistic percentages.
The Adjusted Census Data incorporates the following:
- Total Population by Age and Sex
- Male Population by Age
- Female Population by Age
- Marital and Family Status
- Marital and Family Household Status
- Dwellings and Households
- Mother Tongue
- Knowledge of Official Languages
- First Official Language Spoken
- Home Language
- Mobility Status
- Citizenship
- Immigrants by Place of Birth
- Recent Immigrants by Place of Birth
- Immigrants by Period of Immigration
- Immigrants by Age at Immigration
- Generation Status
- Aboriginal Identity
- Registered Indian Status
- Labour Force Activity
- Labour Force Activity by Presence of Children
- Labour Force by Class of Worker
- Labour Force by Occupation
- Labour Force by Mode of Transportation
- Unpaid Senior Care
- Major Field of Study
- Highest Education Attained
- Aboriginal Ancestry
- Visible Minority Status
- Total Income
- Total After-tax Income
- Employment Income
- Household Income
- Immigrants by Detailed Place of Birth
- Recent Immigrants by Detailed Place of Birth
- Household Maintainers
- Age of Children at Home
- Housing Tenure and Presence of Mortgage by Structural Type
- Ethnic Origin Single Response
Demographic Estimates and Projections (DEP): In conjunction with experts at The Centre for Spatial Economics, Environics Analytics has created Demographic Estimates & Projections
(DEP) of an extensive set of demographic variables at the small area level. The 2009 current year estimates and projections for 2014 are created using a combination of traditional
demographic methods combined with cutting edge macroeconomic modeling, advanced spatial trend analysis, and exclusive databases.
The Demographic Estimates and Projections 2009 & 2014 incorporate the following:
- Population by Age
- Population by Sex and Age
- Geographic Research, Inc. | SimplyMap Canada Variable List 2
- Population 15 Years or Over by Marital Status
- Census Families by Family Structure
- Total Children At Home by Age
- Occupied Private Dwellings by Period of Construction
- Occupied Private Dwellings by Structure Type
- Households by Size of Household
- Households by Household Type
- Households by Maintainer Age
- Household Income
- Population 15 Years or Over by Educational Attainment
- Household Population by Mother Tongue
- Household Population by Immigration Status
- Household Population by Visible Minority Status
- Household Population 15 Years or over by Labour Force Activity
- Labour Force by Occupation
- Labour Force by Method of Travel to Work
- Household Population by Senior Care and Sex
- Household Population by Child Care and Sex
Household Expenditure Potential (HEP): The Environics Analytics Household Expenditure Potential (HEP) is based upon Statistics Canada’s Survey of Household Spending for 2004. More
than 24,000 private households across all Provinces and Territories were asked detailed questions on their spending patterns. A variety of statistical methods were utilized to model
average number of dollars spent by category for each Dissemination Area. This product is used to estimate spending behavior of Canadians at any geographic level, from Canada down to a
local trade area. Total dollars and average dollars can be investigated. HEP is provided at the Dissemination Area (DA) level. For each DA, estimated average dollar
values are provided for average household income, average household expenditure and 239 categories of expenditure. In addition, total estimated households for 2009 are provided.
The Household Expenditure Potential (HEP) incorporates the following:
- Total Expenditure
- Total homeowner repairs and renovations
The Canadian D&B’s Business Directory incorporates 1.3 million Canadian businesses with the following data fields:
- Legal name
- Business name
- NAIC codes & SIC Code
- Address
- Telephone number
- Web address
- General description.
